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Briefing 361
October 2008
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Advertisement for The Art of Living

Couldn't Help Noticing

An online survey of issues, events and ideas

It’s the atmosphere that counts

Emma Thornett / 18th June 2006

According to a recent advertisement for Bava's Music City, “you can enhance and create an atmosphere of worship with new lighting concepts”. It's a clever marketing strategy, and not only because they'll make lots of money out of people who think that worshipping God is all about being in the right kind of place with the right kind of atmosphere. It's also clever because if they can convince people (like me) who think that worshiping God is about all of life, then they'll have us installing new lights in our cars, our workplaces, our homes (every room), our schools ... just so we can get that “atmosphere of worship” in every situation.

I wonder what Christians did before electricity was invented? I guess they used candles. Now there's a thought ...

(Thanks to the Briefing reader who sent the ad in, and who says she has more than enough weird lighting effects already with all the stained glass windows in her church.)

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