Godliness with contentment is ... quite difficult really
“Research” released today shows what many of us know to be true from personal experience: most of us actually like reading junk mail (catalogues or other advertising material) that arrives in our letterbox—whether addressed or unaddressed.
Putting aside for the moment the fact that the “research” was paid for by two companies with a significant vested interest in promoting the use of junk mail, and therefore ought to be treated with a degree of suspicion, what can we surmise?
As a sender of direct mail catalogues (for Matthias Media resources), in one sense I'm personally glad to hear that the majority of people quite enjoy looking at catalogues.
But, conscious of both the Bible's warnings about greed and materialism, as well as my own sinfulness in this area, I also recognise that looking at catalogues that arrive in my letterbox is catering to a desire in my heart for more “stuff”. As I flick through their pages and see things my heart desires to have, I experience the sinful reason many of us enjoy catalogues. So I have no difficulty believing the survey result; 90% of the population are as sinful as me and enjoy the same covetousness.