Christian publishing
There's a very interesting article over at Christianity Today for anyone interested in Christian publishing.
It describes the desire amongst Christian publishers to produce the next big Christian blockbuster. As one observer puts it, “In the Christian market, everybody is looking for the next Purpose-Driven Life”. (Actually not everyone; I can tell you that Matthias Media is not really looking for, nor expecting to publish, a book that sells 30 million copies.)
There is much obvious danger in such a quest for the next big thing. Perhaps it explains why so many Christian books these days are stretching not just theology but credibility. The desire for profits pushes people to do some extraordinary things. Take this for example. (It's hard to describe. You might just have to go and have a look. I suppose you could say it is a collection of plastic Jesus action figurines.) I am really hoping this might be an elaborate hoax. But having been at the Christian Retail show in Denver last year, I have no trouble believing this is real.