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Briefing 364
January 2009
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Advertisement for The Art of Living (Proverbs)

Couldn't Help Noticing

An online survey of issues, events and ideas

Conditions apply*

Ian Carmichael / 20th March 2005 / Quotes and illustrations

I can't help noticing how often advertisements—whether newspaper, radio or TV—either have several lines of fine print or end with the phrase “conditions apply”?

I saw an ad recently (in a Christian business directory) which made me laugh. It offered “free” financial advice. This offer was followed by the obligatory asterisk. Down the bottom of the page it said “Fees, terms and conditions may apply.”

Fortunately, God's free offer of forgiveness doesn't come with an asterisk.

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