Purpose Driven Coffee?
When I was in Australia, I was told that we Americans don't make coffee properly. Maybe a little help from above is needed? This is the latest news from Starbucks:
Coffee drinkers could get a spiritual jolt with their java in the spring when Starbucks begins putting a God-filled quote from the Rev. Rick Warren, author of the mega-selling The Purpose-Driven Life, on its cups.
Before you start thinking Starbucks has ‘gone religious’ on its customers, you should probably read on:
It will be the first mention of God in the company's provocative quote campaign, The Way I See It. In 2005, Starbucks is printing 63 quotes from writers, scientists, musicians, athletes, politicians and cultural critics on cups for company-run and licensed locations to carry on the coffeehouse tradition of conversation and debate.
Some mention ‘faith in the human spirit,’ but none is overtly religious. Last month, Baylor University pulled Starbucks cups after objections to a quote from writer Armistead Maupin saying that ‘life is too damn short’ to hide being gay.